BLACK Limited Edition launched by entrepreneur Alejandro Alcocer, is under the Day Dreamer Projects umbrella, which includes Green Catering, Brown Café, and Orange Épicerie. Each company under the Day Dreamer Projects shares Alejandro’s social conscience, as well as his need to collaborate with and support local communities.
For BLACK Limited Edtion, Alejandro sources well-maintained vintage Rolex watches with the patina that reflects their age. Working with a Rolex trained watchmaker in Geneva, the watches are bed blasted to deep clean. They are then sent to the States to be put through a PDV coating process. Physical Vapor Deposition (PVD) has been around for decades primarily in medical and military applications originally designed to decrease friction wear on metal part.
BLACK Limited Editon will only be releasing 50 watches, of each sport model, that Rolex released before 1990.
