Williamson / pr

Love, Zooey debuts with its Holiday 2011 collection, using an unprecedented neutral
color palette of soft greys, pinks, creams and black, giving traditional winter wear an
edgy twist. An artful juxtaposition of men’s tailoring mixed with feminine florals and lace
detailing heightens Love, Zooey’s allure, making its pieces dramatic season standouts.

One of the line’s most coveted items is a deconstructed Melton wool coat with interlock
knit double collar. Another key piece, a jersey fleece mixed with printed silks and lace,
highlights Love, Zooey’s “urban casual,” effortless yet chic attitude. Classic and cool,
however, the brand’s reputation for quality and detail stems from the top. Although from
different backgrounds, founder Alice Heller and designer Grace Chon team up to create
Love, Zooey.

Conveying a casual downtown vibe, the pieces embody sophisticated simplicity:
Appealing to the woman possessing that certain je ne sais quoi. Price points of $75$
600.

About Love, Zooey Designers

Alice Heller and Grace Chon

With a degree in psychology, Alice Heller, a native New Yorker, started her career at
Levi Strauss’s marketing department then went on to become the head of the jeans and
t-shirt division at Esprit. It was there that she worked side by side with Doug Tompkins,
founder of Esprit, who became the mentor in her life. Working with Tompkins had a
lasting and profound change in Heller’s views and understanding of what it meant to
build a name, a brand and an identity. From there, Heller went on to launch her
immediately successful t-shirt company, Zooey, in 2003. The success led to the selling
of the company within a short time and Heller stayed on board for another couple years
as the president of Zooey.

Born and raised in Los Angeles, Grace Chon had a more traditional route to the fashion
industry. Originally accepted to the Art Center to pursue a career in graphic design,
Chon changed her college plans and attended OTIS for its fashion program. Chon
worked with Heller as a designer at Zooey in 2007 and from there went on to work with
the label 291 Venice in 2009.

The two came together again in 2011 to create the next best thing: Love, Zooey.